New York Magazine
By Kevin Roose
January 10, 2014
Wearable computing — like the Apple Watch, fitness devices like the Fitbit, and a growing number of smart watches — has never been my favorite type of technology. It's one of those better-in-theory ideas that often sprouts from Silicon Valley's imagination, and despite a some saying that "wearable tech will be as big as the smartphone," no truly impressive wearables ever seemed to materialize. A Samsung watch? Pass. A bracelet that vibrates when I'm getting a call? Kind of cool, but hardly revolutionary.
So, naturally, as wearable computing has been developed for dogs (believe it or not, there are two such gadgets: Whistle and FitBark) and newborn babies (There's a wearable baby monitor, and a "smart onesie" for infants), my eyes-roll. Why does a dog need to be Bluetooth-connected? And what kind of parent needs minute-by-minute updates on their baby's body temperature?
But recently, I tested Whistle, one of the collar's for dogs, and some of my confusion faded. Now, I think I was probably being too harsh about the future of wearable computer. I don't think the entire thing is a total fad, destined to be used by a few and forgotten by everyone else. I just think certain types of wearables stand a far better chance of succeeding than others.
The premise of Whistle is simple: It's a little circular sensor, about the size of a half-dollar coin, that attaches to your dog's collar. After it's on, your dog's activity level is tracked, just like your steps would be counted by a Fitbit. The device syncs wirelessly and displays activity levels in chart form on my phone.
So far, not life-changing. Whistle became slightly more valuable when I took off for vacation and left Lenny at a dog sitter's house for a few weeks. The device allowed me to check on him from far every day, making sure he was getting the exercise he needed. I could see when he went for walks, when he napped, and when he slept for the night. If he hadn't spent enough time outside, I could have called the sitter and asked for an extra walk. (Not that I would have, but it was a possibility.)
As of today, Whistle is mostly a novelty item — at $129.95 per device, I can't imagine it taking off except among the most obsessive dog owners. But you can see the conceptual appeal. If it cost $20, I might buy one, if only for reassurance that my dog is OK when I'm out of the house.
The biggest question that has to be asked of all new wearable devices hoping to reach a mass market is: Are these devices something that people really need? For Whistle, the answer is no — most dog owners don't currently keep tabs on their pooch's minute-by-minute activity using pen and paper. Ditto baby monitors — having a baby's heart rate displayed on your phone 24/7 is likely to make parenting more complicated, not less.
But I don't think that the entire category of wearables can be dismissed out of hand, simply because some examples seem less useful than others. Some wearable devices will actually allow a vast improvement in the tasks we already do every day. And once the initial obstacles — short battery life, ugly devices, high costs — are dealt with, the wearables that do streamline their wearers' lives will overcome novelty status and become widespread very quickly.
Take Apple Watch. Like most people, I'd hesitate to wear it in its current form. But I can also see how wearing a computer on your arm allows you to "get in and get out" of digital interactions much more quickly than reaching for your phone 100 times a day. Used properly, computerized clothing can be an efficiency tool, not a distraction. And once the social stigma wears off, people will begin to see the time-saving benefits of ditching handheld phones for something that sits directly on your body.
I agree that wearable technology would require people to change their habits. But I don't think this dooms the category. It just means that wearables, like every other consumer product on the market, will need to show that their benefits exceed their costs. The ones that succeed en masse will need to provide big improvements to everyday tasks. A $130 activity monitor for dogs might not go completely mainstream, but other devices might. Let's not write them all off just yet.
